Here is a list of questions asked in The Creativity Census in 2022.

The answers have been removed from this page and will be republished as part of the 2023 Presentation at Mumbrella360 from 18-20 July.

After asking participants questions such as:

  • Gender

  • State

  • Type of business they work in (agency, publisher, freelancer etc)

  • Level of industry experience (in years)

  • Department (from a list of options determining if they are in frontline sales, marketing, strategy etc)

  • Current Role (from a list of options determining if they are in Senior Management, mid-level, junior)

  • Age bracket (from a list of options)

We then asked them these questions:

  • Do you believe you’re creative? (multiple choice)

  • What creative resources do you find valuable and have used before? (multiple choice)

  • Reflecting on the last two years of Covid, do you think you are personally more or less creatively inspired compared to before the pandemic began? (multiple choice)

  • Regardless of if you are back in the office full-time, part-time, or not at all - how do you feel about going back into an office environment specifically as it relates to creative tasks? (multiple choice)

  • Do you feel like your company has a creative culture? (multiple choice)

  • How well does your company follow-through on creativity and innovation? (multiple choice)

  • Do you feel you’re able to contribute innovative thinking and ideas within your workplace? (multiple choice)

  • When was the last time you were involved in formal creative skill development? (multiple choice)

  • Do you think using creativity is important in your role? (multiple choice)

  • To what degree does your current role allow you to be creative? (multiple choice)

  • How included do you feel in the creative process? (multiple choice)

  • Do you think your company has become more or less creative/innovative as a result of Covid? (multiple choice)

  • How would you assess the current level of creativity across the media & advertising industry at the moment? (multiple choice)

  • Does the industry you work in inspire or encourage you to think creatively? (multiple choice)

  • Do you feel like your competitors (or a direct competitor) display more or less creativity than your company? (multiple choice)

  • Do you think the creativity of the wider industry has increased or decreased since Covid? (multiple choice)